YouTube has become a nonstop content machine, with more videos uploaded every day than most people will watch in a lifetime. The platform continues to climb as creators of all sizes, from first-time vloggers to global brands, publish a wide range of content, from short clips to full-length features.
Mobile devices make it easier than ever to record and upload content, and creators are flooding the platform with content across every imaginable niche.
For anyone working in content, advertising, or media strategy, keeping track of how much is being uploaded offers a real advantage. It’s the first step in figuring out where the attention is going and how to stay ahead of the curve.
Get the full breakdown of YouTube's daily uploads by type, region, device, and more. Use these insights to shape your content strategy, benchmark your channel, or guide your next campaign.
As of Q2 2025, over 1.1 million videos are uploaded to YouTube every day.
YouTube sees an average of 46,000 video uploads per hour globally.
Compared to 2023, daily uploads have increased by 19.4% in 2025.
YouTube Shorts now accounts for 34% of total daily uploads.
Over 72% of daily uploads come from mobile devices.
Channels with fewer than 10,000 subscribers contribute 61% of all daily uploads.
Approximately 8,000 hours of video are uploaded to YouTube every 10 minutes.
India leads in daily upload volume, contributing 21% of global uploads.
More than 65% of new videos uploaded daily are under 6 minutes long.
Gaming, education, and lifestyle are the top three categories by upload volume.
Upload volume spikes by 22% on weekends, especially Sundays.
On average, each active YouTube creator uploads 2.4 videos per week in 2025.
Approximately 8,000 hours of video are uploaded to YouTube every 10 minutes.
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YouTube Shorts make up 34% of all daily uploads in 2025.
Vlogs account for 12.7% of total daily video uploads.
Gaming content comprises 16.3% of daily uploads, including live streams and edited gameplay.
How-to and tutorial videos represent 10.2% of daily uploads.
Music-related content (official, covers, remixes) accounts for 6.8% of uploads each day.
Educational and explainer videos contribute 7.9% to the total daily upload volume.
Live streams represent 2.6% of daily uploads but account for higher watch time per video.
Reaction videos contribute approximately 3.3% of daily uploads.
Podcast-style video content has grown to 2.1% of daily uploads.
Animation and motion graphics content make up 1.8% of uploads per day.
Comedy and entertainment skits hold 3.7% of daily uploads.
News and commentary videos make up 2.4% of the total upload share.
ASMR content represents 1.2% of daily uploads, with consistent growth YoY.
Documentary-style content accounts for less than 0.9% of total content, but its average length and watch time are rising.
Product reviews and unboxings make up 5.4% of daily uploads.
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India leads globally with 21% of all YouTube daily uploads.
Brazil ranks third, accounting for 8.9% of total daily uploads.
The Southeast Asia region (Philippines, Indonesia, Vietnam, etc.) contributes 13.4% collectively.
Russia and neighboring CIS countries produce 5.1% of global daily uploads.
Nigeria, South Africa, and Kenya together account for 3.2% of Africa’s rising upload share.
Japan maintains a consistent share of 3.9% of daily uploads, with strong Shorts adoption.
South Korea contributes 2.8%, heavily focused on K-pop, vlogs, and educational content.
Germany, France, and the UK collectively make up 11.7% of Europe’s daily uploads.
Mexico and Argentina drive 6.5% of Latin America’s YouTube uploads.
Middle East & North Africa (MENA) contributes 3.6%, led by Egypt and Saudi Arabia.
Canada holds a steady 1.9%, with a high volume of tech and lifestyle uploads.
Australia contributes 1.4% of global daily uploads, with rising creator density.
China is excluded from YouTube's upload data due to platform restrictions, but influences content via overseas creators.
The United States contributes approximately 16.8% of daily uploads.
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Gaming remains the top niche, contributing 16.3% of all daily uploads.
Education and online learning content represent 11.5% of uploads, with strong growth in microlearning formats.
Lifestyle & wellness (including fitness, self-care, and routines) accounts for 10.1% of daily uploads.
Technology & gadgets make up 7.8%, driven by reviews, unboxings, and AI tool demos.
Beauty & fashion content holds 6.6% of daily uploads, fueled by Shorts and tutorials.
Finance & investing niches contribute 5.2%, particularly around crypto, personal finance, and market analysis.
Food & cooking videos represent 4.9%, with high Shorts performance.
Travel & adventure content makes up 3.7% of uploads, showing steady recovery post-pandemic.
Health & medical topics contribute 3.4%, led by doctors, wellness coaches, and institutions.
News & commentary accounts for 3.1%, often with daily or hourly upload frequencies.
Music industry content (official, covers, lyrics, remixes) represents 6.8% of uploads.
Real estate & home improvement contribute 2.3%, especially in regional markets.
Parenting & family content accounts for 2.0% of daily uploads.
Automotive (reviews, mods, test drives) holds 1.9% of upload volume.
Business & entrepreneurship niches make up 1.6%, including startup vlogs and SaaS content.
Technology & gadgets make up 7.8%, driven by reviews, unboxings, and AI tool demos.
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Videos under 60 seconds now make up 36% of daily uploads, driven by Shorts.
1–3 minute videos account for 15.2%, common in mobile-first and explainer formats.
3–5 minute videos represent 8.8% of daily uploads, often seen in lifestyle and reactions.
5–10 minute videos hold 18.7%, popular for tutorials, vlogs, and commentary.
10–20 minute videos make up 13.4%, typical for educational and in-depth content.
20–40 minute videos represent 5.3%, especially in long-form storytelling, gaming, and interviews.
Videos over 40 minutes (excluding live streams) account for just 2.6% of daily uploads.
Live streams over 1 hour make up 2.3%, skewed toward gaming, religion, and podcasts.
The average video length across all uploads is approximately 6 minutes 12 seconds.
Creators publishing 5–15 minute videos see the highest average watch duration per upload.
5–10 minute videos hold 18.7%, popular for tutorials, vlogs, and commentary.
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72% of daily YouTube uploads are made via mobile devices.
22% of uploads originate from desktop or laptop computers.
6% of videos are uploaded from non-traditional devices like gaming consoles, smart TVs, and webcams.
87% of all Shorts are uploaded directly from smartphones.
59% of mobile uploads come from Android devices, while 41% come from iOS.
Gaming console uploads account for 4.2% of the total, led by the creators of PlayStation and Xbox.
Mac users account for 9.4% of desktop uploads, particularly in creative and tech niches.
Windows devices are used for 68% of all desktop-origin content.
In India and Southeast Asia, mobile upload share exceeds 85% due to creator accessibility.
Creators with 100K+ subscribers are 3x more likely to use desktops for editing and uploading.
Vertical video uploads are 92% mobile-originated.
Voiceover-heavy videos are more likely to be uploaded via desktop, with 68% using external mics and editing software.
Tablets (iPad and Android) account for 3.1% of mobile uploads, mostly in education and art niches.
Live stream uploads from mobile grew 18% YoY, especially in gaming and religious content.
Mobile uploads result in 27% shorter average video length compared to desktop uploads.
59% of mobile uploads come from Android devices, while 41% come from IOS.
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27% of all daily YouTube uploads now involve some form of AI-assisted production.
15% of creators use AI tools to script or outline their videos.
9% of uploads feature AI-generated voiceovers or narration.
6% of videos incorporate AI-generated visuals, such as animations, B-roll, or avatars.
42% of faceless channels rely on AI to automate voice, visuals, or editing workflows.
Shorts have the highest AI integration rate, with 34% using AI to enhance speed or virality.
AI captioning and translation tools are used in 19% of uploads, especially in multilingual markets.
Text-to-video platforms account for 2.8% of uploads, primarily in explainer niches.
Channels using AI tools upload content 2.3x more frequently than those without automation.
Generative AI B-roll replaces stock footage in 5.1% of business and tech videos.
AI voice cloning is used in 0.7% of uploads, mostly in storytelling and dubbed content.
Shorts have the highest AI integration rate, with 34% using AI to enhance speed or virality.
YouTube’s daily upload trends reflect an unprecedented scale of content creation, driven by mobile accessibility, global participation, and increasing use of AI tools.
From short-form entertainment to long-form educational content, creators are publishing across every niche, region, and device. For brands, strategists, and media professionals, understanding these daily upload patterns is not just useful; it is important.
Staying informed about the origin of content and its production process provides a clear edge in a field defined by constant change and competition for attention.
Mihael joined MConverter as a co-founder in 2023, bringing a vision to transform a tech tool into a product company built around meaningful user experience. With roots in B2B sales, product development, and marketing, he thrives on connecting the dots between business strategy and customer needs. At MConverter, he shapes the bigger picture - building the brand, inspiring teams, and pushing innovation forward with a can-do mindset. For Mihael, it’s not just about file conversions, but about creating experiences that deliver real impact.