50+ Video Sales Growth Statistics 2025

Sales powered by video surged by over 30% in 2024, and the trajectory is expected to accelerate in 2025. Fresh industry data reveals more than 50 critical metrics, spanning conversion uplift, watch-through rates, and return on ad spend, that are redefining how brands turn video into revenue.

These are not just numbers; in fact, these numbers are actionable signals. For marketers, business leaders, and industry strategists, each statistic provides insight into where to invest, which formats trigger purchase intent, and how to optimize campaigns for measurable results.

In a marketplace where attention is currency and proof of ROI is non-negotiable, these insights form the backbone of strategies that win market share and outperform competitors. Use these statistics to guide your next campaign, secure stakeholder buy-in, and stay ahead of your competitors in 2025.

Global Market Growth Trends#

The global video marketing industry is projected to reach $310 billion in 2025, up 22% from 2024.

Video is forecast to account for 82% of all internet traffic worldwide in 2025.

Businesses using video in sales processes report an average 27% increase in revenue growth year over year.

Global digital video ad spending is expected to surpass $150 billion in 2025.

9 in 10 marketing leaders rank video as their most effective digital channel for driving sales.

Online video consumption per user is expected to hit 23 hours per week globally in 2025.

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Mobile video viewing will account for 74% of total video playtime worldwide.

65% of consumers say a product video makes them more likely to purchase.

Interactive and shoppable video formats are projected to grow by 40% in adoption rates.

Streaming platforms are set to generate $98 billion in combined ad and subscription revenue in 2025.

Short-form video content is projected to capture 35% of total video ad budgets.

Emerging markets in Asia and Africa will see video commerce growth rates exceeding 30% annually.

Consumer Purchase Behavior#

72% of consumers say they prefer learning about a product or service through video rather than text.

68% of online shoppers have purchased after watching a branded video on social media.

54% of consumers want to see more video content from brands they support.

Product videos increase the likelihood of a purchase by up to 85% for first-time buyers.

3 in 4 consumers say watching a product demo video builds trust and confidence in the purchase decision.

61% of shoppers prefer short-form videos under two minutes when researching products.

46% of consumers have purchased directly from a shoppable video in the past year.

88% of viewers say a brand’s video convinced them to buy a product or service.

59% of consumers consider user-generated product videos more trustworthy than brand-created content.

Personalized product videos lead to a 35% higher conversion rate than generic ones.

64% of mobile users are more likely to buy after watching a product video on their device.

42% of consumers say they have abandoned a purchase because a product lacked a clear video explanation.

57% of global shoppers rely on video reviews before completing an online purchase.

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49% of buyers say influencer video content has directly influenced their buying decision.

38% of consumers have made an unplanned purchase after encountering a compelling product video.

Platform Performance Metrics#

YouTube drives 25% higher average watch time for product videos compared to other platforms.

Instagram Reels deliver a 32% higher engagement rate for sales-focused videos than static images.

TikTok videos generate an average click-through rate of 1.5x higher than Facebook video ads.

Facebook Live shopping streams see conversion rates as high as 18%.

LinkedIn native videos achieve a 3x higher share rate than text-only posts for B2B sales content.

Pinterest video ads deliver 2.4x higher sales lift compared to static pins.

Short-form videos under 60 seconds on TikTok have a 75% completion rate.

YouTube pre-roll ads maintain an average view-through rate of 31%.

Instagram Stories ads with video content achieve 28% higher ad recall than image ads.

Twitch streams featuring product showcases see purchase intent increase by 22% among viewers.

Twitter video ads result in a 33% lower cost per engagement compared to image ads.

Snapchat vertical videos have a 60% higher swipe-up rate than non-video formats.

Shoppable videos on Facebook Marketplace achieve 2x the click-to-purchase rate of traditional listings.

LinkedIn video InMail campaigns produce open rates 28% higher than standard InMail messages.

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YouTube Shorts generate a 40% higher engagement rate than long-form videos for retail brands.

Revenue and ROI Impact#

Video marketing delivers an average ROI of 17:1 across industries in 2025.

Businesses using product videos see revenue grow 49% faster than those without video.

93% of marketers report that video has directly led to a positive ROI.

Adding video to a landing page can increase revenue per visitor by up to 80%.

Video ads drive an average 34% lower cost per acquisition compared to static ads.

Companies integrating shoppable videos report a 25% increase in average order value.

Email campaigns with video generate 200% more revenue than those without video.

Brands using personalized videos in sales outreach achieve a 16% higher close rate.

Product videos increase customer lifetime value by an average of 23%.

Live video shopping events generate up to 10x higher sales per minute than traditional eCommerce.

74% of marketers say video has helped them reduce customer acquisition costs.

A/B tests show video ads deliver 27% higher revenue lift than non-video formats.

Video-based retargeting campaigns achieve a 32% higher ROI than image-based retargeting.

Subscription services using video previews see a 41% decrease in churn.

Businesses investing more than 30% of their ad budget in video report 2.3x higher annual revenue growth.

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Final Takeaway#

Video is not just a trend; it is a proven driver of sales growth across channels, formats, and industries. The numbers confirm that video increases engagement, shortens buying cycles, and delivers stronger ROI at every stage of the customer journey.

Whether you're optimizing for mobile, launching shoppable content, or investing in personalized outreach, these statistics are more than benchmarks. They are a strategic blueprint. Let them inform your creative direction, budget allocation, and campaign planning. Teams that act on this data will gain a measurable edge in 2025.