150+ TikTok Video Statistics 2025: Engagement, Views & Hashtag Reach

TikTok’s influence on digital culture is no longer experimental, but a measurable force driving billions of daily interactions. In 2025, the platform gets over 1.6 billion monthly active users, with average daily watch times exceeding one hour and top hashtags garnering tens of billions of views.

For brands, creators, and media strategists, these numbers are more than generic metrics, revealing exactly where consumer attention flows, how engagement scales, and which formats deliver the strongest ROI.

The following 150+ TikTok video statistics capture the platform’s most current performance benchmarks, from algorithm-driven reach patterns to hashtag virality and audience behavior shifts.

Armed with this data, marketers can craft creative strategies, forecast campaign impact, and prioritize investments in formats that convert. In a competitive attention economy, accuracy matters, and these insights provide the competitive edge.

User Growth & Demographics#

TikTok has approximately 1.59 billion monthly active users worldwide as of February 2025.

Daily active users in 2025 are estimated between 875 million and 954 million.

TikTok reached around 1.04 billion monthly users globally by May 2024.

In the U.S., TikTok has about 117.9 million monthly active users in 2025, equating to 32.9% of the population.

In the U.S., approximately 170 million users currently engage with TikTok monthly.

Gender distribution (Feb 2025): 55.7% male, 44.3% female.

Gender distribution (July 2025): 53.3% male, 46.5% female.

Largest age group in U.S.: 25–34-year-olds represent 39.7%.

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55% of TikTok users are under 30 years old.

The user base aged 16–24 globally represents approximately 41%.

In the U.S., 30.7% of TikTok users are aged 18–24 (Feb 2025).

TikTok’s penetration rate among Gen Z in the U.S. exceeds 70%.

Over 500 million TikTok users come from Asia-Pacific markets.

Europe accounts for approximately 150 million monthly active TikTok users in 2025.

Platform Usage & Watch Time#

TikTok has over 1.6 billion monthly active users globally in 2025.

The average TikTok user spends 58.4 minutes per day on the platform.

90% of TikTok users access the app daily.

Users open TikTok an average of 19 times per day.

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Gen Z accounts for over 60% of TikTok’s active user base.

TikTok is available in more than 150 countries and 75 languages.

The platform sees over 1 billion video views every day in the United States alone.

The average session duration on TikTok is 10.85 minutes, the longest among social media apps.

68% of users watch videos on TikTok without posting content themselves.

Nearly 80% of TikTok usage happens on mobile devices in portrait mode.

40% of users report watching TikTok videos before going to sleep every night.

TikTok accounts for over 20% of total social media time spent by U.S. adults under 35.

The average TikTok user consumes more than 200 videos per day.

Peak usage hours for TikTok are between 6 PM and 10 PM local time.

Short-form videos under 30 seconds make up 75% of total watch time on TikTok.

Engagement Rates#

TikTok’s average engagement rate across the platform in 2025 is 2.50%.

The average engagement rate by follower count is 3.5%.

The average engagement rate across TikTok is 4.07%, with smaller accounts under

50K followers around 5.7% and those with 5K–10K followers averaging 9.3%.

Micro-influencers with fewer than 15,000 followers see average engagement rates of 17.96%.

You can also read our 150+ Instagram Video Statistics

TikTok's content average engagement rate was 4.64% in 2024, down from 5.77% in 2023.

The overall average engagement rate across all TikTok accounts is 4.86%, ranking third among social platforms.

A good engagement rate is considered between 4%–8%, with above 10% being very strong.

Educational accounts have an average engagement rate of 9.5%.

The food and drink category achieves engagement rates between 6%–8%.

Average engagement rates by industry: Agencies 0.7%, Education 2.3%, Media & Entertainment 1.8%, Financial Services 1.6%, Healthcare/Biotech 1.0%.

Video Performance Metrics#

The average engagement rate across TikTok is 4.1% across all account sizes.

Accounts with fewer than 50,000 followers often see engagement rates around 5.7%.

Creators with 5,000–10,000 followers can reach engagement rates near 9.3%.

Videos under 15 seconds achieve a 52% higher completion rate than longer clips.

The median watch-through rate for TikTok videos is approximately 30–35%.

TikToks using storytelling formats have an average watch time 38% higher than standard clips.

Videos with trending sounds see a 17% boost in average view count.

The average daily videos watched per active user is 92.

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Swipe-through (skip) rate averages 26%, lowest during evening hours.

31% of global TikTok users share videos outside the platform at least once per week.

Hashtag challenges generate an average of 14% more engagement than non-challenge content.

Posts using closed captions increase average watch time by 12%.

TikTok videos optimized for vertical viewing see completion rates up to 40% higher than non-optimized formats.

Content posted between 6 PM and 10 PM achieves 23% higher average engagement.

Videos that include a call-to-action in the first 5 seconds receive 25% more interactions.

Hashtag Reach & Trends#

TikTok videos using trending hashtags receive approximately 30% more engagement than those without.

The hashtag #noughtiesnostalgia saw a 36% year-over-year increase in usage across TikTok.

Videos tagged #ElectronicMusic garnered over 13 billion views globally in 2024, a 45% increase from 2023.

Thousands of TikTok videos have been posted under #probablyneededahug since March 2025.

#FeelinGirlBodysuit amassed approximately 39 million posts. #BagCharms has generated about 21,700 posts.

Broad hashtags like #fyp, #viral, and #trending consistently rank among TikTok’s most-used tags.

Creators who combine 3–5 hashtags per video achieve higher discoverability than those using only one.

The 80/20 hashtag mix, with 80% trending and 20% niche tags, is associated with the highest reach rates.

Niche-specific hashtags such as #ethicalclothing often deliver higher engagement despite smaller audiences.
Seasonal hashtags like #Summer2025 can see spikes of over 500% in monthly usage.

Hashtag challenges account for up to 35% of the platform’s most-viewed videos each month.

Emerging hashtags linked to viral audio can reach 1 billion views within a week.

Branded hashtags generate an average engagement rate of 17% when paired with influencer-led campaigns.

Top-performing hashtags often sustain relevance for 3–6 months before declining in reach.

Another resource worth checking is our 50+ Video Sales Growth Statistics

Creator & Influencer Statistics#

TikTok nano-influencers average an 18.4% engagement rate, the highest among all major social platforms.

Over 76% of TikTok users have purchased a product after seeing it promoted by a creator.

The average sponsored TikTok video by mid-tier influencers reaches 280,000 views within the first week.

TikTok influencer campaigns deliver an average ROI 1.6x higher than Instagram collaborations in 2025.

71% of brands working with TikTok creators plan to increase their investment this year.

Top-performing creators on TikTok earn between $25,000 and $45,000 per million views when combining sponsorships, live gifts, and affiliate sales.

Micro-influencers with 10k–50k followers generate 60% more comments per video than large accounts.

41% of creators report using AI tools to script, edit, or enhance their TikTok content.

Branded hashtag challenges led by influencers drive an average engagement rate of 12%.

Content featuring the creator speaking directly to the camera achieves a 24% higher watch-through rate.

Over 50% of TikTok influencers repurpose content to Instagram Reels and YouTube Shorts for additional reach.

Campaigns that integrate influencer livestreams alongside short videos see conversion rates increase by 34%.

Creators who post at least 4–6 times per week grow their follower base 2.1x faster than those posting once a week.

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Influencer-driven TikTok ads have an average cost-per-click 27% lower than platform-run ads.

Collaborations between two or more creators in a single video generate 48% more shares than solo posts.

Advertising & ROI Data#

TikTok delivers one of the highest short-term ROIs, averaging 11.8x returns within the first 6 weeks.

75% of advertisers report achieving their highest ROI on TikTok compared to other media channels.

TikTok’s long-term ROI extends to an average of 4.5x over 10 months.

Conversion rates for TikTok ads in 2025 average between 1.1% and 2.4%.

The average click-through rate for TikTok ads stands at about 0.84%.

Cost per mille averages $7.03, lower than many competing platforms.

Global TikTok ad revenue is projected to reach $33.1 billion in 2025, a 40.5% increase from 2024.

US TikTok ad revenue is expected to hit $9.5 billion in 2025, up 22.9% from the previous year.

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Ad spending on TikTok in the US is projected to climb 20.3% in 2025, reaching $14.8 billion.

TikTok’s average cost per click ranges from $0.02 to $1.00, with a mid-2025 average around $0.31.

TikTok achieves up to 2x return when campaigns include influencer partnerships or native-style ads.

Industries like tech, beauty, and fashion spent over $5.4 billion on TikTok ads in 2023.

Content Formats & Features#

TikTok’s in-feed ads average a 1.4% click-through rate across consumer brands.

Branded hashtag challenges on TikTok generate an average engagement rate of 6.5%.

Top-view ads on TikTok see an average 12% lift in brand recall compared to standard video ads.

The average CPM for TikTok ads in 2025 is projected to be $6.80 across major markets.

Spark Ads deliver a 30% higher engagement rate than non-native ad formats.

Carousel ads on TikTok drive an average 22% higher swipe-through rate than single-frame ads.

Live shopping events on TikTok convert viewers into buyers at an estimated rate of 8%.

Vertical-first creative accounts for 92% of high-performing TikTok ad campaigns.

Interactive add-ons, such as polls and stickers, increase average watch time by 18%.

Branded effects campaigns achieve an average of 3.2 million impressions within the first week.

Shoppable videos on TikTok reduce purchase friction, increasing conversion rates by up to 28%.

Campaigns leveraging trending sounds experience an average 17% boost in view-through rates.

TikTok ads with captions see 15% higher completion rates than those without text overlays.

Dynamic showcase ads achieve 25% higher ROI for e-commerce brands compared to static creatives.

AI-assisted creative optimization on TikTok reduces cost per acquisition by an average of 12%.

Industry & Niche Insights#

Fashion and beauty brands account for 28% of all sponsored TikTok content.

The food and beverage sector sees an average engagement rate of 7.2% on TikTok videos featuring recipes or cooking tips.

Fitness-related TikToks have an average watch-through rate of 63%, higher than the platform’s overall average.

Gaming content on TikTok generates an average of 1.8x more comments than non-gaming videos.

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Travel and tourism clips achieve a 19% higher share rate during peak holiday planning months.

DIY and home improvement videos receive an average of 2.3 million daily views in aggregate.

Music industry content using unreleased tracks boosts pre-save rates by 15% compared to other promos.

Educational TikToks in science and technology niches have grown in viewership by 38% year-over-year.

Pet and animal content maintains one of the highest average like-to-view ratios at 9%.

Financial advice TikToks with trending audio see a 12% increase in completion rate.

Luxury brand campaigns on TikTok record an average CPM 25% higher than mass-market campaigns.

Sustainable living and eco-friendly content have grown in hashtag use by 41% in the past year.

Sports highlight reels on TikTok average 3.5x more shares during live event weeks.

Parenting and family-related content sees 22% higher engagement from evening uploads versus daytime.

Book and reading-related TikTok content (“BookTok”) has driven a 14% lift in sales for featured titles.

Future Outlook & Emerging Trends#

TikTok’s global user base is projected to surpass 1.75 billion monthly active users by the end of 2026.

AI-assisted content creation is expected to drive a 25% increase in daily video uploads within two years.

Shoppable live streams are forecast to generate $15 billion in global sales on TikTok by 2027.

Interactive storytelling formats are projected to double engagement rates over the next 18 months.

Niche community-driven hashtags are expected to account for 40% of organic reach by 2026.

Augmented reality (AR) effects are predicted to be used in 60% of branded TikTok campaigns by 2027.

Vertical-first ad formats are set to capture 85% of TikTok’s total ad spend by 2026.

TikTok’s algorithm updates in 2025 are expected to boost discoverability for emerging creators by 18%.

Voice-activated and audio-interactive TikToks are forecast to grow in usage by 30% annually.

Regionalized content strategies will drive a 20% increase in engagement for localized campaigns.

TikTok Shop adoption among U.S. small businesses is projected to grow 35% year over year.

Cross-platform integrations with Instagram and YouTube are expected to account for 12% of TikTok referral traffic by 2026.

Personalized AI-curated feeds are forecast to increase average daily watch time by five minutes by 2027.

Micro-vlogging formats under 20 seconds are projected to become the fastest-growing content type.

You can also dive into our 100+ Facebook Video Performance Statistics

Gamified ad formats are expected to boost conversion rates by 22% across the entertainment and retail sectors.

Wrapping Up#

TikTok is no longer just a trend but a performance engine backed by metrics. These 150+ statistics go beyond surface-level popularity to expose what drives reach, engagement, and return in 2025.

If you're serious about visibility, conversions, and growth, this data is your competitive advantage. Use it to identify high-yield formats, time your uploads for peak performance, partner with creators who deliver, and double down on content that moves audiences to act.

In a space where attention is fleeting, precision wins. Let this be your benchmark for building smarter, faster, more profitable campaigns on the platform that’s still setting the pace for global video marketing.