100+ Online Video Advertising Statistics: Formats, Budgets & Trends

Online video ads now command more than 80% of global digital ad spend growth, with formats evolving faster than most brands can adapt. In 2025, the battle for attention is defined by accurate targeting, shoppable creatives, and cross-platform consistency, with data revealing which approaches are most effective.

Our collection of over 100 fresh, credible statistics goes beyond simple metrics to show where budgets are allocated, which formats deliver the highest ROI, and how emerging trends are reshaping campaign strategies.

For marketers, media buyers, and creative teams, these insights are not just reference points but a roadmap for allocating spend, crafting creative, and staying competitive in an increasingly fragmented attention economy.

Start using these statistics to shape your next campaign and turn every second of screen time into measurable growth.

Global Market Growth and Spending#

Global online video advertising spend is projected to reach $210 billion in 2025, up 14% from 2024.

Video ads now account for 44% of total digital ad budgets worldwide.

Mobile video ad spending is expected to grow by 18% in 2025, surpassing $150 billion.

You can also explore our 80+ Video Marketing ROI Statistics

Programmatic buying represents 86% of all online video ad transactions globally.

Connected TV (CTV) ad spend is forecast to hit $42 billion in 2025, a 21% year-over-year increase.

Short-form video ads (under 15 seconds) are capturing 27% of total video ad budgets in 2025.

The average cost per thousand impressions (CPM) for online video ads increased by 9% in 2025.

63% of marketers plan to increase video ad budgets in the next 12 months.

North America accounts for 37% of global video ad spending, while APAC is growing fastest at 19% annually.

Global in-stream video ads now generate 62% of all online video ad revenue.

Ad spending on vertical video formats rose 24% year-over-year in 2025.

YouTube accounts for 26% of global online video ad spend, with TikTok at 18%.

Global social video ad budgets are set to surpass $80 billion in 2025.

71% of advertisers now dedicate more than one-third of their digital budget to video.

The global average video ad completion rate stands at 73% in 2025.

Ad Format Performance and ROI#

Interactive video ads deliver 47% higher engagement rates compared to standard pre-roll formats.

Six-second bumper ads achieve a 90% completion rate on average.

Shoppable video ads generate conversion rates 23% higher than non-shoppable formats.

Native video ads drive 30% more click-throughs than traditional display video units.

Mid-roll ads have a 21% higher completion rate than pre-roll ads in 2025.

Vertical video ads outperform horizontal formats with 35% higher view-through rates on mobile.

User-generated content (UGC) video ads deliver 42% higher ROI than studio-produced ads in certain campaigns.

Interactive story ads on social platforms increase brand recall by 31%.

CTV ads have an average completion rate of 97%, significantly higher than mobile or desktop.

Rewarded video ads in apps see engagement rates above 80%.

Personalised video ads drive 4.8x more conversions than generic creatives.

Carousel video ads on social media boost click-through rates by 28%.

You may also be interested in 50+ YouTube Daily Video Upload Statistics

Skippable in-stream ads that include strong hooks in the first 5 seconds retain 54% more viewers.

360-degree video ads produce engagement times 29% longer than standard video formats.

Dynamic creative optimization in video ads increases ROI by up to 32%.

Platform-Specific Advertising Insights#

YouTube TrueView ads deliver an average ROI 3.2x higher than standard display ads.

TikTok in-feed video ads achieve an average click-through rate of 1.4%, higher than the social media average of 0.9%.

Instagram Reels ads generate 22% more engagement than Instagram Stories ads in 2025.

Facebook in-stream video ads reach completion rates of 74% on average.

LinkedIn native video ads drive 5x more engagement than static image posts.

Pinterest video ads see a 32% higher save rate compared to static pins.

Snapchat vertical video ads achieve an average swipe-up rate of 1.2%.

Twitch video ads hold viewer attention for an average of 89% of their duration.

X (formerly Twitter) video ads are shared 2.5x more often than static posts.

YouTube Shorts ads deliver 23% higher view-through rates compared to longer formats on mobile.

Don’t miss our 150+ TikTok Video Statistics

TikTok TopView ads can reach up to 71% of daily active users in a single day.

CTV ads on Hulu deliver a 12% higher brand lift compared to traditional TV spots.

Instagram Explore page video ads drive 17% more profile visits than feed ads.

Facebook vertical video ads have a 23% higher completion rate than horizontal ads.

YouTube masthead video ads can generate over 1 billion impressions in a single day globally.

Audience Targeting and Engagement Metrics#

Hyper-targeted video ads using first-party data deliver 2.8x higher conversion rates than broad targeting.

Retargeted viewers are 70% more likely to complete a video ad than first-time viewers.

Personalized video ads increase average watch time by 38%.

Audience segments based on behavioral data achieve 29% higher click-through rates.

Lookalike audience targeting boosts video ad ROI by an average of 41%.

Contextually targeted video ads see a 33% improvement in engagement over generic targeting.

Interactive elements in targeted ads increase completion rates by 25%.

Video ads optimized for specific time-of-day viewing have 19% higher engagement.

Demographic targeting to Gen Z achieves completion rates of 82% on mobile.

You can also explore our 80+ Video Marketing ROI Statistics

Geographic targeting for local campaigns increases in-store visits by 18%.

Interest-based targeting raises engagement rates by 27% compared to age-and-gender targeting alone.

A/B tested targeting strategies improve conversion rates by an average of 36%.

Sequential storytelling ads hold viewer attention 42% longer than single, standalone ads.

Frequency capping in targeted video ads reduces audience drop-off by 15%.

Ads targeted with predictive analytics deliver 21% higher ROI.

Conversion and Sales Impact#

Video ads drive an average 34% higher conversion rate compared to static image ads.

Shoppable video formats increase direct purchase intent by 28%.

Adding a clickable call-to-action overlay boosts conversions by 21%.

Product demo videos in ads lead to a 46% higher post-click conversion rate.

Retargeting campaigns with video ads generate 49% more completed purchases than static retargeting.

Explainer-style video ads improve landing page conversions by 32%.

Including customer testimonials in video ads increases sales lift by 25%.

Mobile-optimized video ads drive 1.5x more purchases than non-optimized versions.

Short-form video ads under 15 seconds see 18% more direct conversions.

You might also be curious about our 80+ Short-Form Video Statistics

Ads featuring limited-time offers increase immediate purchases by 27%.

Personalized product recommendation videos boost conversion rates by 35%.

CTV video ads drive a 12% higher average order value compared to desktop placements.

Budget Allocation and Efficiency#

Brands allocating over 50% of their digital ad budget to video see an average ROI increase of 38%.

Shifting 10% of display ad spend to video can raise conversion rates by 19%.

Advertisers dedicating at least 20% of video budgets to testing achieve 27% higher campaign efficiency.

Optimizing budgets for top-performing formats can reduce cost per acquisition (CPA) by up to 22%.

Cross-platform budget allocation improves reach efficiency by 31%.

Allocating 25% of video spend to CTV increases brand recall by 18%.

Brands that adjust video budgets quarterly outperform static budgets with 21% higher ROI.

Dedicating 15% of spend to short-form video boosts engagement by 26%.

Allocating budget to retargeting campaigns increases overall sales lift by 29%.

Investing at least 10% in interactive formats raises ROI by 17%.

Another resource worth checking is our 50+ Video Sales Growth Statistics

Reallocating 5% from underperforming channels to high-performing video ads can reduce wasted spend by 14%.

Advertisers using performance-based budget allocation achieve 23% lower CPMs.

Multi-format budget strategies generate 28% more conversions than single-format campaigns.

Allocating spend based on real-time analytics improves cost efficiency by 24%.

Seasonal budget adjustments for video ads yield 16% better performance during peak periods.

Emerging Trends and Innovations#

AI-powered video ad personalization is boosting engagement rates by up to 34% in 2025.

Interactive shoppable videos are projected to account for 15% of all e-commerce-driven ad spend by 2026.

AR-enhanced video ads see an average 27% lift in purchase intent.

Voice-activated video ads increase engagement time by 19%.

You can also read our 150+ Instagram Video Statistics

Livestream shopping ads generate conversion rates up to 10x higher than standard social video ads.

3D product showcase videos drive 25% longer viewing sessions.

Blockchain-based ad verification is reducing video ad fraud by 22%.

Immersive VR video ads achieve brand recall rates 31% higher than traditional formats.

Programmatic CTV ad innovations are cutting wasted impressions by 18%.

Gesture-controlled video ads are recording 20% higher interaction rates in pilot campaigns.

Multi-language dynamic video ads increase global campaign reach by 26%.

AI-generated video scripts are reducing production costs by up to 40% without hurting performance.

Context-aware ad delivery is improving viewer retention by 23%.

Real-time creative swapping in programmatic video ads boosts click-through rates by 17%.

Key Takeaways#

Online video advertising in 2025 is no longer just a growth channel; it is the driving force behind digital marketing performance. The numbers are clear: budgets are shifting decisively toward formats that combine precision targeting, immersive storytelling, and measurable returns.

From the dominance of CTV and mobile video to the rise of AI-driven personalization and shoppable formats, these statistics show where the industry is heading and how fast it is evolving.

Brands that treat this data as a tactical asset, not a passive reference, will be able to make smarter budget decisions, design more impactful creatives, and outrank competitors in a saturated attention economy. The opportunity is here, and the data is in your hands; the next move is yours.